E-Commerce Brand Launch & Campaign

Client

Over a four-year span, Laura helped shape the creative and marketing direction of Metal Umbrella, a lifestyle brand founded by SypherPK. She led brand and campaign strategy, oversaw major photoshoots and video productions, and managed cross-functional marketing initiatives in product launches, seasonal promotions, and social storytelling.

Her work included creative concepting, shoot productions, email marketing, and campaign strategy—mixing design, commerce, and community to grow Metal Umbrella into an iconic gaming lifestyle brand.