Overview

Laura led the creative and marketing execution of the Lenovo Legion x Nahimic Influencer Ambassador Program, developed to strengthen Lenovo’s presence in the gaming space through meaningful creator partnerships. She led every stage—from creator sourcing and product design to campaign rollout and performance tracking.

Her work included developing the program framework, curating 40 diverse creators, and overseeing the design of custom PR boxes and product activations that embodied Lenovo’s identity in gaming culture.