Overview

Laura managed the marketing strategy and social media promotion for Paramount’s Dungeons & Dragons: Honor Among Thieves influencer premiere—an immersive 30,000 sq ft experience designed for over 100 top gaming and entertainment creators. Working alongside Paramount’s team, she shaped the event’s promotional approach and guided content planning across platforms.

The event encouraged creators to arrive in D&D-inspired looks, culminating in an in-person fashion contest that celebrated fan culture and creativity. Laura helped ensure the space was built for storytelling—filled with themed photo moments, cinematic sets, and shareable experiences that inspired creators to post throughout the night. Her work centered on driving participation, organic amplification, and post-event visibility, resulting in millions of impressions and strong engagement across the gaming and film communities.